The Challenge
Colin was looking for a new online presence for each of his three linked businesses: Colin Halliday Art, Birchwoodmoor Art Gallery, and Art Painting Holidays UK. Colin was looking for an easy to update website which he could use to enhance his digital presence and move his business forward, accessing a new online market for his work, gallery and holidays.
The Process
Integrated Booking
Colin is a true artist, and loves nothing more than being behind the easel. He was finding his businesses and admin processes were taking up more of his time, when he just wanted to paint! We reduced the admin time for the holidays by incorporating an integrated booking system that allows users to select their rooms, enter the information Colin needs to gather, and pay their deposits – processes which were all previously done manually.
Easy Ecommerce
After years of not being able to get updates done in a timely manner, Colin wanted his new site to be easy to edit and add new products to. Colin’s site was built using the WIX Platform and uses the integrated Ecommerce app, both of which are very user friendly. The project, as with all Effortless Websites, included training for Colin so he is able to manage his website going forward.
Three websites in one
Colin was initially looking for 3 different websites to support the three different businesses. However, upon looking into the different business aims, customers and purchasing journey, Effortless Websites saw the opportunity to combine the sites into one build. Not only was this a more cost-effective solution for Colin, it also reduced duplicate content, and gave customers a smoother journey.
Ecommerce functionality
Integrated booking system
Clear calls-to-action
Simple navigation
Responsive to desktop, tablet and mobiles
The Solution
Effortless Websites provided Colin with a stylish, easy to use website which succinctly brings together his three businesses. The site delivers a smooth user journey with clear call-to-actions throughout, assisting users to reach their end goal and encouraging conversions.
Website Features
Fiona is an absolute delight to work with, she is thoughtful, patient and has some fantastic ideas that have really added to what I initially wanted. Considering the amount of work she has done the project has been very good value. She goes the extra mile that many others just wouldn’t, so you know she will be there if you need her.
I wanted to work with someone local for many reasons, including that it’s greener for meetings and I wanted to support a local business, finding Effortless Websites in my local village newsletter was the perfect solution.
I would definitely recommend Effortless Websites. The amount of thought and work that goes into giving you the best site for your business is fantastic. You can be safe in the knowledge that Fiona will put great thought into giving you the best fit for your needs.
It was a great experience and very stress free with fantastic results.
Colin Halliday