Does your small business really need a website? Yes it does! Reason 4 is key in today's market:
A website gives you space to highlight your reviews and testimonials
Did you know that in the UK, as many as 9 in 10 customers would check online reviews before buying from a particular business*
Your website is the perfect space for you to shine a light on the outcomes of your hard work. It’s your chance to highlight your favourite reviews, customer testimonials, and examples of your work.
Including these elements of social proof can go a long way in inspiring confidence in potential customers that visit your website.
Testimonials that reflect the key values of your business can also help new customers to understand what makes your business unique, and why they should choose you over a competitor.
*figures from satisa.com
This short blog is the fourth in the “Do I really need a website” series, click here to read more!
